Megha Shah

Founder & CEO of True V/Recipe Developer/Food blogger/Content Creator/Video Editor/Proud Mother of 3 Childern

I am Megha Shah, founder of True V, a believer, a Plant-based epicure, and a proud mother of 3 children.

I call food a love language that connects people from around the world, regardless of age, gender, race, and location. Ever since I can remember, I have had a deeply rooted passion for healthy and tasty cuisines from around the world

I migrated to the US back in 2001 from India. While growing up my family followed a vegetarian diet mostly consisting Plant-based whole foods ingredients and dairy products. And basically, it all started with a simple step of reading the ingredient labels! I wanted to continue following the same diet in US making sure the products I consume doesn’t contain eggs, gelatin, animal rennet, etc. So, I started reading product labels for ingredients. My curiosity to know more about what is in my food, how it is grown, and how it is processed before it ends up on my plate continued to grow. During that time, I spent hours on researching questionable ingredients to better educate myself which helped me make knowledgeable decisions.

Fast forwarding all these years, I noticed that the most affordable/cheap food products were over processed, loaded with GMOs, preservatives, unnecessary sugar, salt, and costing more than just its price -- our health and our environment.

The quote “opportunity often comes in the form of misfortune” happened to me at one point of my life and because of that incident I finally found my purpose! I never thought something would be wrong with dairy products and how it is processed, but when I took a deep dive into this research there no turning back. The decision of going plant-based was in a complete alignment with how I wanted spend the rest of my life. Clean, Conscious, and Plant-based.

Remember someone said “The change has to come from within”?

So, I decided to adopt Plant-based diet first before I do the same for my family. Today, it has been 4 years since I am on plant-based diet and I couldn't be prouder to say that my spouse and my 3 kids (4, 6, 10yrs) also follows the same diet from about a year.

But this change did not stop there, I wanted to make a difference by introducing truly clean label products that is not only good for you but also for our environment. Unfortunately taste and convenience has become a priority for most people. Many times, we ignore the fact that it could harm our body in more ways than we could imagine. Because the harm is not instant, we continue to ignore it. Even just for snacking, it's hard to find packaged food that is truly clean and safe to consume for our families. And True V - female founded, family operated, plant-based food company was born!

Things had to be done right from the get-go, such as starting a food business that focuses on ONLY plant-based superfood ingredients, adds no preservatives/additives in the products, prepared in small-batches to maintain the quality and freshness, and takes care of the environment by choosing ZERO WASTE/Home-compostable packaging.
I worked on product development, certifications, and waited months for the construction of our plant-based facility. All of these were challenging and a tremendous amount of workload compared to starting just any business that cared less for sustainability & people’s health. But it was all worth the time and delay we faced - knowing that the products we manufacture are going to be loved by everyone in your family, and the end life of product’s packaging is nutrient rich soil when composted.

I am so proud to say that we are located in Carrollton, Texas, a home for True V where we put people and planet first before profit. We are also a commercial prep kitchen where other food entrepreneurs are welcomed to explore and produce plant-based food products from our facility.

At the moment, our products are Date Trrufls & CacaoBites. These are not only clean-label superfood products, but also come with zero waste packaging. These are Handcrafted, small-batched prepared, made with ingredients you already know or can be found in easily in your kitchen, free from top most food allergens, and sweetened with nothing else but just fruits.

These are one of the best guilt-free treats enjoyed by everyone in the family. We offer pick-up for local orders and ship sustainably within 48 states of US with priority shipping. Our shipping packages contain reusable/recyclable materials with minimum use of plastics.

We are a fairly new small purpose driven start-up that believes in sustainable business practices. We have a long way to go, because there are no shortcuts to great destinations 